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Platform and Monetary Economics for Verasity

Verasity developed the Proof-of-View blockchain technology and an ad-tech solution to prevent ad fraud on various video platforms. Furthermore, they created a platform for e-sport broadcasts with which they could also test their ad tech solution.

Woman on the street points to a holographic screen

Project period

2018 – 2019

Related expertise

Blockchains and Cryptoassets, Data Science

Team

Juan Beccuti, Christian Jaag, Michael Funk, Matthias Hafner

Contact

Matthias Hafner

Project Description

Verasity developed the Proof-of-View blockchain technology and an ad-tech solution to prevent ad fraud on various video platforms. Furthermore, they created a platform for e-sport broadcasts with which they could also test their ad tech solution.
For this project, cryptecon supported Verasity as an economic consultant. Cryptecon contributed to the project's white paper and analyzed Verasity's financial equilibrium.

Methods

  • Equilibrium modelling
  • Monte Carlo analysis
  • Scenario analysis with some dynamic components

 

 

 

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