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Solving the Incentive Problem of the News Market with Spot

The incentives on the online news market got misaligned with the rise of search engines and online advertisements. In many cases, online news publishers are remunerated solely by online ad distributors. The value of news articles are therefore signaled by clicks. This leads to an overvaluation of clickbaits and an undervaluation of quality articles. This is the problem, Spot wants to solve with their solution.

reading newspaper

Project period

2018 – 2019

Related expertise

Blockchains and Cryptoassets, Digital markets and media

Team

Matthias Hafner, Tobias Binz, Christian Jaag

Contact

Matthias Hafner

Project Description

Spot's solution aims to create a decentralized ecosystem for news publications in which incentives are aligned across the agents.
Cryptecon was contracted for consultancy tasks, for commenting on the white paper from a microeconomic perspective and for the analysis of the incentives of agents.

Methods

  • Expert knowledge of blockchain technologies
  • Economic expertise in microeconomics and incentive systems

 

 

 

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