Strategy and Pricing

You would like to align your business strategy with regulatory and technological change and make sure that your products correspond to your customers' needs. Our rigorous quantitative tools help you to better understand your company's positioning in the market:

Market simulation. Our quantitative models provide a framework for assessing future developments in your market.

Scenario analysis. With profound market knowledge in regulated industries, we identify and analyze relevant competitive scenarios.

Business wargaming. With an interactive strategic simulation, we support you in developing a common understanding of market dynamics and strategic opportunities.

Customer behaviour. We employ economic methods to investigate price elasticities, assess your customers' willingness to pay, and appraise the market potential of your products.

Pricing strategy. We support you in optimizing your price structure using game-theoretic methods to anticipate market reactions.

Contact

Urs Trinkner is the Managing Director of Swiss Economics and Lecturer at the University of Zurich.

Romain de Luze is a Managing Economist with Swiss Economics.

Get to know our whole team.

Selected Projects

Can a bicycle rental network be operated profitably?

 

Are regulatory requirements properly taken into account and translated into strategic decisions?

Do the pricing principles applied to the network extension strike a balance between regulatory compliance, fairness among stakeholders, and economic viability?

How is the market for data centers developing? How should a provider's existing business model be evaluated? What recommendations can be derived for business development?

Do electricity and gas tariffs comply with the regulatory framework?

How does an adjustment of cost allocation keys affect network tariff setting? How frequently should cost allocation keys be updated?

How attractive are the ancillary services (AS) markets in Switzerland and neighboring countries?

How can intellectual property be valued?

Are thermal network tariffs fair for consumers and do they create the right incentives?

What is the impact of debt structure and repayment schedule on cash flows, dividends and profit?

Are the processes of a federal office adequately organised?

What are the reversion strategies of the mountain cantons? What do they mean for the canton of Zurich? Is there a need for action?

How expensive are the basic supply requirements today and in ten years?

What are the effects of a planned pricing of an e-voting plattform on competition?

How to incentivize different groups to join Decommerce's community service platform?

Expert witness activity by Swiss Economics in a proceeding concerning relative market power

How can the cost of capital be set in a project- or company-specific manner in a pragmatic but coherent way?

How should the legal framework be adapted to enable sustainable development?

How to allocate and distribute the native token of the NFT lauchpad and trading platfrom Meme Cake?

At what level should the district heating tariff in Central Valais be set?

What is the fair price for the heat sold by a waste-to-energy plant?

How does the regional strategy of the Canton of Solothurn need to be adjusted following the Corona crisis?

What are the net costs of the postal universal service obligation (USO) today and in ten years?

What are the cost drivers of district heating? What is a "fair" price for district heating? How should the governance and regulation for district heating networks look like?

Price recommendations – even when marked as non-binding – are a hot topic from an antitrust perspective.

Assessment of the antitrust-compliance of a new pricing model in the energy sector

How do the different strategic options for Bedag Information AG need to be assessed?

Swiss Economics advised the Irish Commission for Aviation Regulation on the appropriate return on capital in the context of its 2019 Determination of price caps for passenger tariffs at Dublin Airport    

Assessment and design of a pricing model in compliance with antitrust law in the advertising industry.

Publications

Panel Presentation Energieforschungsgespräche Disentis 2025

Le Temps, 31 December 2024

Energiewirtschaftliche Tagesfragen 12/2024, Seiten 57-63

Background study for the AWEL of the canton of Zurich

Book chapter in "The Economics of the Postal and Delivery Sector" (2022). Parcu P., Brennan T., Glass V. (eds). Springer, Cham.

Competition and Regulation in Network Industries. 2020;21(3):297-312

 

Book chapter in "The Changing Postal Environment. Topics in Regulatory Economics and Policy." Parcu P., Brennan T., Glass V. (eds). Springer, Cham.

Journal of Competition Law & Economics, Volume 14 (2), pp 292-310

In: The Changing Postal and Delivery Sector. Edited by M. Crew, P.L. Parcu and T. Brennan, Springer, pp 271-28

In: The Future of the Postal Sector in a Digital World. Edited by M. Crew and T. Brennan, Springer, Chapter 8

Review of Law and Economics 9(1), pp. 125-150

Study for the Universal Postal Union

Competition and Regulation in Network Industries, 12(2), 108-129

Journal of Regulatory Economics 39(1), 89-110

In: Handbook of Worldwide Postal Reform, M. A. Crew, P. R. Kleindorfer und J. I. Campbell Jr. (Hrsg.), Cheltenham, UK and Northampton, MA, USA: Edward Elgar, 80-97

In: Competition and Regulation in the Postal and Delivery Sector, Michael A. Crew und Paul R. Kleindorfer (Hrsg.), Cheltenham, UK and Northampton, MA, USA: Edward Elgar, 136-149